Wella Koleston Perfect Permanent Hair Color - 77/44 Intense Medium Blonde / Red Red Rx Hair Loss dry and chemically treated hair

dry and chemically treated hair that moisturizes and fights static electricity

Sodium Hyrdoxide

Follow with Nourishing Hair & Scalp Conditioner

aids in styling support and provides firmness

Enhances hair natural body

Wella Koleston Perfect Permanent Hair Color - 77/44 Intense Medium Blonde / Red Red Rx Hair Loss dry and chemically treated hairKoleston Perfect is our purest permanent hair color and the first and only professional hair color combining uncompromised color performance with Metal Purifier and ME+ Dye Technology for true to tone color and protection from damage. Available in more than 100 shades that offer up to 100% gray coverage for rich, healthy looking results, it's no wonder why one tube is sold every second in the world! BENEFITS Up to 100% gray coverage with rich, healthy