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Joe Camel, introduced by R.J. Reynolds in 1987, was the suave, cartoon mascot for Camel cigarettes. With his shades and cool attitude, Joe aimed to revitalize the brand and appeal to younger Joe Camel was more than just a mascothe was Big Tobacco's way of targeting kids. Studies showed he was as recognizable to children as Mickey Mouse, proving these ads weren't just for Joe Camel, The Mascot for Camel Cigarettes (1974 1997) Created by French artist Nicholas Price in 1974, Joe Camel was the face of the tobacco company. It wasn't until 1988 when the advertising Joe Camel's Ads by Mike Salisbury , Invented in 1974 by British artist Nicholas Price and redesigned in 1988 by designer Mike Salisbury, Joe Camel was the advertising mascot for RJ Reynolds' Camel Vintage Joe Camel Cigarettes Sweatshirt 90s Hip Hop Rap For All To Envy
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