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The demand for cooling cigarettes in Canada and menthol-like alternatives skyrocketed and innovative tobacco and nicotine product manufacturers stepped up to fill the void

Canadian Menthol serves this demographic directly, positioning itself as the accessible menthol rather than attempting luxury aspirations

The tobacco giant has challenged Uruguays requirement of graphic warnings on 80 percent of cigarette packs

27 There are also numerous pre-clinical studies supporting their relative safety compared to cigarettes

Schools, families, and communities all play a role in shaping how youth view tobacco use and what support they have when facing pressure to try it