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You've Coughed Up Long Enough, Baby! The Center for the Study of Tobacco and Society Marlboro's story is one of the most remarkable brand transformations in marketing history. Originally launched as a cigarette targeted toward women, Marlboro struggled to gain traction and held only a tiny share Torches of Freedom: Women and Smoking Propaganda Sociological Images The Politics of Puffing St Paul's Girls' School How tobacco companies sold women a pack of lies The Cancer History Project

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