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Heide Mats (Lund University Sweden) - Strategic Communication An Introduction To Theory And Global Practice - Paperback Spoken Word Description: This book presents aBinding: Paperback Description: This textbook provides an overview of the core concepts theories and methods in strategic communication using examples from research and experiences from practice. Strategic Communication begins by explaining the fundamental concepts related to communication organizations and strategy and then explores the communication processes within leadership reputation crisis and change. The authors work to present a framework for