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Big Tobacco in the Big Apple: P. Lorillard Tobacco Company The Center for the Study of Tobacco and Society Form 10 K In 1952, as fear about smoking and lung cancer began spreading across America, the Lorillard Tobacco Company introduced a new product that promised peace of mind: Kent cigarettes with the revolutionary Micronite Some In 1952, as Americans grew terrified of the link between smoking and lung cancer, Lorillard Tobacco launched Kent cigarettes with a revolutionary "Micronite" filter marketed as "the greatest health Remember When Big Tobacco Sold Asbestos as the Greatest Health Protection? Mother Jones
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