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This study shows that when smokers interested in reduction are provided with an e-cigarette that has cigarette-like nicotine delivery, they are more likely to achieve significant decreases in tobacco-related toxicants, such as lower exhaled carbon monoxide levels. The researchers conducted a randomized controlled trial of 520 participants who smoked more than nine cigarettes a day, were not currently using an e-cigarette device, and were interested in reducing smoking but not quitting

May 24, 1964

Read more about our science Assessing tobacco harm reduction 5 min read PMI rigorously assesses its smoke-free products to evaluate their harm-reduction potential compared with continued cigarette smoking

per pack (at the time this was considered quite expensive)

He would answer the phone at 5 a.m